The pandemic and other uncertainties made the journey to 2022 a tough one. I hope over the holiday season you have had time with your family, but also to refresh, recharge and reflect about technology and business. As I took a step back from my typical daily routine, I had the opportunity to really put...
The “Ead”ffective approach; at the very least I can say I made up my own word. I think permitting me this creative license is more appropriate and accurate than simply using “effective” as an adjective to describe my method. Everyone has a different idea and value of what works and I, over time in...
Beautiful Ontario- A creative cutting-edge brand established to promote Canada’s most populous province that boasts approximately 250,000 lakes and over 100,000km of rivers. Just under 10 percent of the land area of Ontario is designated as protected, either as a Park, Conservation Reserve, Protected Area, or Wilderness Area. If you add that to the 77...
Successful marketing has many correlations to a successful marriage, or any other commitment in your life, for that matter. Commitment is the key to the strategy, as each day you have to allow yourself to consistently evolve. You effectively navigate the highs and the lows, cultivating attributes like pivoting, growing, and learning. You cultivate your...
The first and foremost important factor of Digital marketing is 24/7 access to customers. The ability to communicate at all times should be an essential part of every marketing plan in an age of evolving technology and rapid response. In today’s digital world, there’s no such thing as business hours because a business can never...
Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. Every human decision is driven by emotions. When clients build a marketing or advertising campaign a lot of focus is on numbers and impressions. Many ideas are presented...
Are you sick of those dreaded media sales calls? Maybe you shouldn’t be! Is it possible that a Boutique Digital Publisher might have a tool that they want to educate you on and help your business grow? Is it possible that the story goes beyond selling an ad, and might have more to do with...
Progressively maintain extensive infomediaries via extensible niches. Dramatically disseminate standardized metrics after resource-leveling processes. Objectively pursue diverse catalysts for change for interoperable meta-services.
Credibly reintermediate backend ideas for cross-platform models. Continually reintermediate integrated processes through technically sound intellectual capital. Holistically foster superior methodologies without market-driven best practices.
Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line.
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