The first and foremost important factor of Digital marketing is 24/7 access to customers. The ability to communicate at all times should be an essential part of every marketing plan in an age of evolving technology and rapid response. In today’s digital world, there’s no such thing as business hours because a business can never be truly “closed” anymore You can never stop paying attention. Whether that comes in the form of locating information on your website, interaction on your social media channels, searching you on an industry website or simply seeking you through google. Your presence and rapid response to your customers makes a huge difference when you are in a digital world.
The 24/7 availability of your business to your customers communicates that they’re your number one priority. Here are some tenets of 24/7-style service:
The ability to communicate at all times
Concerning Digital Marketing in the form of Advertising, having a presence on an Industry Agriculture site opens up many communication channels. It shows your presence each time they visit your website, it also provides you with the opportunity to educate your customers as well as non-customers with articles, videos, and messages. This is how you show your customer you’re here for them, you realize that they have a need and you’re going to address it as soon as possible.
Multiple post-purchase touchpoints
After making a purchase, customers are more likely to engage with you — five times more than usual. This means you need to take charge of your client onboarding processes and provide multiple communication touchpoints and proactive customer support. Especially for online purchases or high-value and high-dollar purchases, this type of comfort is essential to avoid purchase regret. You may also want your client to see you at Industry events, trade magazines, and multiple media channels to continue to solidify that strong recognition.
Paying attention to your customers’ needs
Make it as easy as possible for your customer to contact you or have access to your company’s information. To avail the opportunity for brand building and repetition you must have a marketing package on an industry website. You have to provide a form of comfort and stability for them to see you.
When you provide value to your customer above and beyond your product, you’ve already taken the next step in making a good relationship with your client and provided true 24/7 service.
It is also important to consider these three points concerning digital 24/7 access
- Identifying – the Internet offers many ways of carrying out the essential market research needed to ascertain the customers’ needs and wants.
- Anticipating – the Internet provides another way by which customers can access information and make purchases. It is also important to note the issue of ‘anticipating’ which also covers evaluating, demand, and matching theses with future resource allocation.
- Satisfying – many of these digital channels offer a means to enhance customer satisfaction through better customer support and information flow.
Now it is time to take advantage of the 24/7 opportunity. Continue to tell your story and educate your brand
(Jim Eadie oversees JimMediaConsulting.com & AgricultureAdvertising.com which specializes in the Digital Publishing of Swineweb.com, Poultryproducer.com, Cropproducer.com.com, Dairyproducer.com, and Beefproducer.ca and has been involved in digital media in Agriculture for over 15 years.
