Beautiful Ontario- A creative cutting-edge brand established to promote Canada’s most populous province that boasts approximately 250,000 lakes and over 100,000km of rivers.
Just under 10 percent of the land area of Ontario is designated as protected, either as a Park, Conservation Reserve, Protected Area, or Wilderness Area. If you add that to the 77 percent of the province that is Crown Land, you are looking at over 936,000 square kilometres of forests, rivers, lakes, and natural beauty to explore. 1/6th of the surface of Beautiful Ontario is water!
Beautiful Ontario is destined to be an influential brand showcasing the beauty, adventure, and outdoor opportunities in the province of Ontario. We will achieve this through a well-developed and easy to navigate one-stop online resource. Users will be able to research and plan their voyages into the outdoors with full mapping capabilities of all waterfalls, hiking trails, lighthouses, mills, museums and attractions. There will also be access to informational Podcasts about places to visit spanning multiple topics and advice from expert and celebrity guests.
Jim Eadie, the founder of Beautiful Ontario, discusses what the brand means
“I established the brand to foster activity, exploration and healthy living through exploring the great province of Ontario. The brand is also a holistic lifestyle philosophy. By encouraging the exploration of Beautiful Ontario, all aspects of travel and tourism, health and fitness, photography, arts and education, culture, family time, environment, and history will benefit. Not only will the brand’s users benefit, but the brand will ultimately drive economic development. Being with your family in nature and partaking in physical and mental health activities close to home and across the province will encourage the support of small businesses, shops, artisan galleries, food trucks, and other of the beaten path trades. It all connects together while opening up people to see the genuine beauty in the Province of Ontario.”
Beautiful Ontario will eventually include a Shop Ontario section for Ontario Products. Sub-brands HikeOntario.ca , Ontariowaterfalls.ca will focus on mapping and reducing barriers to visit waterfalls and great hiking locations in Ontario. Our mobile application, Click Pic, will enable professional and amateur photographers to easily market their services to customers using an online reservation, rating, and payment system for photography on demand similar to ride-hailing or food delivery applications. All of the sub-brands will seamlessly tie together to promote Beautiful Ontario and provide an integrated, easy to use, and modern series of platforms enabling people to access what they need.
If you are looking for a short afternoon outing with family or want to plan a three-week backcountry trip, Beautiful Ontario should be your first source of up-to-date accurate information produced by like-minded Ontarians. The famous and very successful Ontario, Yours to Discover marketing campaign debuted in 1982, Beautiful Ontario will make it a little bit easier for you to do that and most important tie a brand that makes you feel good!
Welcome to Beautiful Ontario!
You can find Beautiful Ontario at www.beautifulontario.ca, on Instagram: https://www.instagram.com/beautifulontario.ca/ on Facebook @ https://www.facebook.com/beautifulontario.ca
For more information please contact:
Jim Eadie
jim@beautifulontario.ca
613-779-6845
